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5. What existing places or characteristics should OV promote to become a tourist destination?

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  • Resident Guidance: According to statistically projectable surveys, 51% prioritized visitor and tourist attractions and 41% prioritized hotels and resorts. Make OV a destination, more hotels, high-end resorts, 5-star resorts were common phrases from events and online.
  • Existing Condition: Bed tax from group stays brings in revenue for the town. Embracing nature and adventure, sustainability, culture, digital marketing & technology, infrastructure development, and collaboration, Oro Valley can position itself as a premier tourism destination.
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