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Calling all residents! Join a Resident Working Group to craft goals, policies and implementation actions that lead to real results in the community. Don't wait, sign-up now to help shape OV's future. JOIN HERE!


An online kick-off event for all Resident Working Group is scheduled for January 28, 2025, from 5:30-7:30 PM.

Resident working group members are encouraged to attend to meet other group members, learn about your important role and how to participate.

Meeting ID: 842 7345 7255 Passcode: 361749

Phone option: +17193594580,84273457255#

Click HERE for instructions on how to use Zoom. Questions? Contact OVPathForward@orovalleyaz.gov.

The OV's Path Forward Background Report, available HERE, provides key trends and conditions that should be considered when planning for OV's future.

  • Bed tax from group stays brings in revenue for the town. Expanding the number of events will result in additional room night stays and in turn, revenue for the Town.
  • OV’s proximity to Tucson (2nd largest city in AZ) strengthens our tourism efforts. Visitors can easily access Tucson’s attractions while staying in OV. Collaboration is crucial. Oro Valley can partner with neighboring towns, local businesses, and regional tourism boards to create enticing packages and promote cross-destination travel.
  • Embracing nature and adventure, sustainability, culture, digital marketing & technology, infrastructure development, and collaboration, Oro Valley can position itself as a premier tourism destination.

  • In the past 10 years, OV has experienced an increase in online sales and consumers using drive-thru or pick-up areas. The need to redevelop and reuse big box stores will continue to increase.
  • Retail relies on people, income, and traffic to be successful. Locating higher-density residential near commercial areas is something the community may want to consider to support more retail development.


During Phase 1 (October 2023 - October 2024), residents shared their ideas, priorities and expectations for OV's future through the BIG Community Survey, 93 events, and online discussions. The phone survey method is statistically projectable to all OV adults. This means 50% represents 20,593 residents.

The percentages represent responses to various question types. Higher percentages relate to questions where residents rated specific options. Low percentages relate to open-ended questions that allowed a wide variety of responses.

A summary of resident responses is available HERE with key points shown below:

Statistically Projectable Survey ResponsesCommon Phrases from
Events and Online
Values63% think OV should be known as a good place to start or operate a business
Priorities55% think OV should be more self-sufficient with options to live, work and play.More restaurants, stores, amenities and things to do.
61% want more restaurants and retailAttract small and local businesses
51% prioritized visitor and tourist attractionsMake OV a destination
41% prioritized hotels and resortsMore hotels, high-end resorts, 5-star hotels
24% of suggestions were related to keeping businesses open.Fill empty storefronts, use existing spaces, support businesses, need more people to traffic businesses, lack of customers


The draft guiding principles are based on the community guidance provided during Phase 1. Underlined words were derived directly from resident responses.

Foster a broad range of shopping, entertainment, events, and dining options:

  • Fill empty storefronts and redevelop existing buildings
  • Increase customer base to retain and attract new businesses
  • Attract and support more local businesses
  • Increase tourism to support OV’s resorts, hotels and businesses
Calling all residents! Join a Resident Working Group to craft goals, policies and implementation actions that lead to real results in the community. Don't wait, sign-up now to help shape OV's future. JOIN HERE!


An online kick-off event for all Resident Working Group is scheduled for January 28, 2025, from 5:30-7:30 PM.

Resident working group members are encouraged to attend to meet other group members, learn about your important role and how to participate.

Meeting ID: 842 7345 7255 Passcode: 361749

Phone option: +17193594580,84273457255#

Click HERE for instructions on how to use Zoom. Questions? Contact OVPathForward@orovalleyaz.gov.

The OV's Path Forward Background Report, available HERE, provides key trends and conditions that should be considered when planning for OV's future.

  • Bed tax from group stays brings in revenue for the town. Expanding the number of events will result in additional room night stays and in turn, revenue for the Town.
  • OV’s proximity to Tucson (2nd largest city in AZ) strengthens our tourism efforts. Visitors can easily access Tucson’s attractions while staying in OV. Collaboration is crucial. Oro Valley can partner with neighboring towns, local businesses, and regional tourism boards to create enticing packages and promote cross-destination travel.
  • Embracing nature and adventure, sustainability, culture, digital marketing & technology, infrastructure development, and collaboration, Oro Valley can position itself as a premier tourism destination.

  • In the past 10 years, OV has experienced an increase in online sales and consumers using drive-thru or pick-up areas. The need to redevelop and reuse big box stores will continue to increase.
  • Retail relies on people, income, and traffic to be successful. Locating higher-density residential near commercial areas is something the community may want to consider to support more retail development.


During Phase 1 (October 2023 - October 2024), residents shared their ideas, priorities and expectations for OV's future through the BIG Community Survey, 93 events, and online discussions. The phone survey method is statistically projectable to all OV adults. This means 50% represents 20,593 residents.

The percentages represent responses to various question types. Higher percentages relate to questions where residents rated specific options. Low percentages relate to open-ended questions that allowed a wide variety of responses.

A summary of resident responses is available HERE with key points shown below:

Statistically Projectable Survey ResponsesCommon Phrases from
Events and Online
Values63% think OV should be known as a good place to start or operate a business
Priorities55% think OV should be more self-sufficient with options to live, work and play.More restaurants, stores, amenities and things to do.
61% want more restaurants and retailAttract small and local businesses
51% prioritized visitor and tourist attractionsMake OV a destination
41% prioritized hotels and resortsMore hotels, high-end resorts, 5-star hotels
24% of suggestions were related to keeping businesses open.Fill empty storefronts, use existing spaces, support businesses, need more people to traffic businesses, lack of customers


The draft guiding principles are based on the community guidance provided during Phase 1. Underlined words were derived directly from resident responses.

Foster a broad range of shopping, entertainment, events, and dining options:

  • Fill empty storefronts and redevelop existing buildings
  • Increase customer base to retain and attract new businesses
  • Attract and support more local businesses
  • Increase tourism to support OV’s resorts, hotels and businesses
Page last updated: 28 Jan 2025, 02:28 PM